Baby food customer benefit Comunication

This project included the opportunity analysis plus the economical and logistic restrictions. The design integrated a full product development process including the communication concept for the development of baby food category at HEB retail stores

Baby Food benefits at retail stores
Category communication enhancement including display innovation

When projects such as this one in which we were invited to innovate analyzing all the opportunities surrounding the category at the retail store, is one of the most amazing journeys possible.

Here are some of the conceptual illustrations made for this project as well as some of the implemented solutions at the store floor.

Our participation included, the corrugated trays for an economic financial possible solution, including the industrial design, the vendors collaboration, and all the category strategy communication development.

You may also like